When we ran the contest back in 1998 we had a idea there would be a few visitors but we got a big surprise. We had up to 1000 people per hour from the local area sitting on the web site waiting for the cop to come in the drive thru. We ran the contest for 2 months and it was the best advertising we had ever done. It produced more then 500 new customers per month and caused a bunch of people to get involved in a contest we felt was going to be middle of the road. As I met with a marketing guru 2 months ago we had sat and chatted about advertising that worked and the Donut shop cop came back to life.
We had been looking for a way to bring customers to our new products that we had been offering on the net www.nostingkypits.com & www.growumgreen.com these products needed to get out to the public and get know we felt this could be accomplished with donutshopcop.com. as we had a list of emails that I had collected from jokes friends and family had sent me I sent out a email inviting them to have a look and see if they wanted to join and play the game.
After I sent out a total of 1500 emails personally addressed we got a whopping 85000 hits. It may have to do with the fact of offering win your weight in donuts. Also the fact is when the friend who you referred wins you also get the same prize. This month we are doing some test advertising for a company in Cambridge. It seems to be going ok and people are hitting the site just fine.
Some of the equipment we are using for this can be bought off the shelf if you have the desire to set this up. We used a ATI all in wonder pro for capture. For the camera we used a Samsung video cam on a video cable back into the card. The computer is a old p3 500 with 128 megs ram on Windows XP. The cam software is Webcam32 it is a breeze to setup. It pushes a still back to the server every 60 seconds. It all sits on a cable connection for a local business. There are from 3 to 9 cop cars in the donut shop each day and your chances of winning are high.
For the first win we give them a Tee shirt and some product samples with all names going into the draw for the monthly prize. We plan to offer bigger and better things as we go along. Internet access (1 year DSL connection), lease on a car for a year, boats , bikes and other products as we get rolling all it takes is a little imagination and the sky is the limit.
On our next venture we are going to setup other cams in fast food places and it may be a cop or who knows !!!!
The cam is setup on the Tim Horton's in Waterloo Ontario Canada.
Looking for help or more info you can contact me directly
Richard Willis owns and operates Donutshopcop.com he also owns and operates Puterdudes a full computer service company. he has been in the computer business for the last 17 years involved with different companys and projects.
Youve Got A New Website, But How Do You Get Folks to Look At It?
I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there.
Streamline Your Training Costs with Streaming Media
Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs.
Website Promotion - Writing Articles Generates Traffic Four Different Ways
Writing articles and submitting them to free content sites is a great way to promote your Website at no cost. This technique generates traffic for your Website in at least four different ways.
Driving Traffic to a Crafters Web Site
Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into.
How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges.
Website Marketing 101
When it comes to website marketing and promotions, you
need to start here..
Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business
The shortcut to succeed in business is to do what those
who have succeeded did.Below are three smart online advertising secrets you can use now
to ensure your success.
Website Promotion: 10 Uncommon Bonuses That Can Triple Sales
Website promotion is no longer easy to do.But if you know about these 10 uncommon bonuses and
use them, your success may be assured.
Sales Marketing: 10 Proven Secrets To Market Your Website Offline
Some Internet marketing experts have claimed that
the best way to market online is to market offline!What does that mean?Below are a few amazing sales marketing ways to market your website Offline, for online success:1. Have a bumper sticker printed up with your web
site address and other business information.
Has Your Business Hit a Wall? What to Do When Business Slows Down!
I doubt that anyone reading this article hasn't at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop.
Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits
Are you making money from your website?Will you like to increase your profits?If yes, then pay a close attention buddy.Have I got good internet promotion secret news for you?1.
How One Free Advertising Method Can Trasform Your Income
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.What if you can advertise for free and potentially get thousands of people to see your message? What if this same concept is viral and can potentially spread all over the internet?What if you can have potentially hundreds of websites linking to you, and in the process, boost your search engine ranking? What if this same concept also builds trust and credibility and brands you online as an expert, which could quite possibly increase your sales?What could this concept possibly be?It's staring you right in the face and you didn't even know it! It's called Article Writing.
To Link or Not To Link - That Is The Question
You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website.
A Novel Free-For-All Idea
Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool.Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes.
Cross Promote Online For Maximum Profits
Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business.
Link Building Secrets - Promote Your Website with a Proven Tactic
Building links to your website is of huge importance and something you should focus on significantly if getting ranked high in the search engine results is important to you. If you have a website, then more than likely getting a high ranking is of utmost importance.
Free Advertising and Traffic Exchanges
Reading the postings in different Newsgroups it becomes clear that the "I does not work for me..
Kick-Off Your Web Traffic Virus!
Have you noticed lately how savvy webmasters are using
simple, content-rich articles to pull-in more targeted
*traffic* to their Web Site audience without spending
a dime on promotion or advertising?It's a fact: content is KING on the Internet. Heavy
traffic Web Sites and BIG Newsletter directories
are on the lookout for FRESH, original content in
the form of articles, interviews, news and reviews.
How To Increase Your Page Rank And Web Traffic FREE
Google is the most popular and most used search engine that
is used in this day and age therefore it is important to increase your link
popularity to your website with links that are pointed to your site which will result in increase a of your website traffic and your Google page rank. How do you do this? Is the question you are most likely linking of well is will tell you how and the best thing it is free.
Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge.